Ash Maurya – Medium

Ash Maurya

Published in
Love the Problem

Moved to Substack

Nov 11, 2022

Moved to Substack

Nov 11, 2022

Published in
Love the Problem

The Simple Shapes of Customer Stories

Inspired by Kurt Vonnegut’s lecture on “the simple shapes of stories,” I’ve previously riffed on The Simple Shapes of Startups. More…

Aug 17, 2022

The Simple Shapes of Customer Stories

Aug 17, 2022

Published in
Love the Problem

Running Lean — 10th Anniversary Edition

Time flies. It’s been 10 years since the last edition of Running Lean. Since then, I’ve spent thousands of hours training and coaching…

Feb 3, 2022

Running Lean — 10th Anniversary Edition

Feb 3, 2022

Published in
Love the Problem

The Customer Factory Manifesto

Successful businesses are more alike than unalike. They share a common universal goal and employ a systematic approach to building a…

Dec 7, 2020

The Customer Factory Manifesto

Dec 7, 2020

Published in
Love the Problem

The True Value of Your Time

Time is our scarcest resource. Other resources like money and people can fluctuate up and down, but time only moves in one direction.

Feb 11, 2020

The True Value of Your Time

Feb 11, 2020

Published in
Love the Problem

In Search of Unicorns

The traditional startup funnel is broken.

Jan 10, 2020

In Search of Unicorns

Jan 10, 2020

Published in
Love the Problem

Start With Mindset

Time flies. We’re already at the 10 year anniversary of the Lean Startup. Yes, it was a little over 10 years ago that Eric Ries started…

Sep 12, 2019

Start With Mindset

Sep 12, 2019

Published in
Love the Problem

Level up your entrepreneurial game with our battle-tested playbooks

If you’re a long time reader of this blog, chances are high you’ve read my first book: Running Lean. But did you read my second book…

Jun 6, 2019

Level up your entrepreneurial game with our battle-tested playbooks

Jun 6, 2019

Published in
Love the Problem

What is a Job-To-Be-Done (JTBD)

You’ve probably run into the jobs-to-be-done framework/theory. I did several years ago when I first stumbled into the Milkshake Study…

Apr 3, 2019

What is a Job-To-Be-Done (JTBD)

Apr 3, 2019

Published in
Love the Problem

The Root Cause for Innovation Theater and How to Avoid It

In a recent post, I shared a reference implementation of an innovation funnel built on the Continuous Innovation Framework and cautioned…

Mar 19, 2019

The Root Cause for Innovation Theater and How to Avoid It

Mar 19, 2019

Ash Maurya

Ash Maurya

Author of Running Lean, Scaling Lean, and Creator of Lean Canvas - Helping Entrepreneurs Find Their Business Model @LEANSTACK.

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